This was test up week. This is the point where I take the results from my market research and determine whether my progress so far is in alignment with the goals of the project. This is time for reflection. For taking three steps back from the trees and considering the forest. I wanted to check in on my goals, distance myself from The Tedious & Unimportant, and allocate my energy and time towards what's absolutely critical at this stage of the initiative. To do this, I had two meetings with my client this week.
In my first meeting, I discussed the results of the survey with Russ and John at U.S. Microjet. We discussed how three factors had appeared as the most important ones when buyers purchase a turbojet engine: the manufacturer's reputation in the industry, the power-to-weight ratio and the fuel consumption of the engine. In my second meeting, I sat with Bill Kramer and the owner and founder of General Tool Company, Bill Kramer Senior. Sitting with high-ups from GTC helped me think on a broader scale and figure out how research insights can be translated into sustainable business success. The big insight that came out of this meeting was that GTC can leverage its excellent reputation in the metalworks industry to enhance the brand image of U.S. Microjet turbojets. While the AT-2000 ranks highly in power-to-weight ratio, specific fuel consumption is something that the engineering team will need to work on in terms of product modification.
Getting extensive feedback from my client at U.S. Microjet as well as GTC helped me align my current activities with my overall objectives. I also went through my charter to check how well my deliverables relate to the business needs of the company. Things seem to be on track so far and my client is pleased with the progress. With only a few weeks to go, however, there is no room for complacency. I've got the aerial view, now its time to zoom in one last time for the final stretch.
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