As my team hashes out the charter, my central though is that all efforts needs to reflect the company, and therefore their branding. To properly understand and deliver the brand message is the key to success. Inversely, a strong and proper brand message is important to target the right market.
As a consultant, we must understand Hubert's branding (and all that encompasses) to assess varies levels of this project. One must first determine whether or not the branding is sufficient and complete. If it is, then we move in to how to take the brand in to new markets. If it is not, then it is important to assess rebranding - the why, when, and more importantly how.
Two weeks ago, the TED Radio Hour did a show about branding that I think all teams would find great value in: http://www.npr.org/programs/ted-radio-hour/308752278/brand-over-brain?showDate=2015-01-16
Although many of the topics are basic business and marketing strategies, they are highlighted in a different fashion through the podcast. Two of the four featured talks especially struck me: one about product placement and the effects of such a strategy and the other about authenticity. Both reaffirmed to me that we must constantly think about the appropriate placement of our branding and marketing strategies and throughout those we must strive to be authentic.
I hope to take both of those values in to the charter work and maintain mindfullness of those topics throughout the semester.
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