We are well underway with our market research, and so far the results have been nothing but encouraging! Our client, Intelemage, seems to be delivering an exceptional product, with every person interviewed saying that they are fully satisfied with the functionality and flexibility of the product. They have relayed that Intelemage's system is more powerful than competitors' and that the big difference is that Intelemage is very willing to custom-build solutions to meet their needs. This is especially important for the core labs that perform many trials a year. Giving them a great experience will lead to a lot of repeat business for their various clinical trials.
Probably the most encouraging thing that has come to light is that people love working with the Intelemage team... talk about a competitive advantage that is hard to replicate! Every single person has echoed this feedback. In addition, one of our questions deals with what a image management platform could offer that would make the interviewee consider switching, and every single person has said that they really have no reason to look elsewhere currently. This is because Intelemage is proving to offer an exceptional product at a price that is the best in the market.
One thing to consider will be how Intelemage can extract more revenue from each client while still maintaining that exceptional level of satisfaction.
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