The past two weeks has been quite challenging. I found it very difficult to get motivated with all the obstacles life has been throwing my way. It has been a rough spring break to say the least. My team appears to not be doing well in the grandma department. The Thursday before spring break my grandma had a really bad fall, which caused her health to decline quickly. She passed away this last Friday. While I’m deeply saddened by all of this, I know that the show must go on! Thankfully I have a great team who supports me, and we have continued our progress on the project.
We have completed the STP modules of the Big Picture analysis and have begun on the 4Cs. It feels good to have completed all of this work, because our project has called for multiple STP models and approaches. As a team we have chosen to divide and conquer this information. I think it will be interesting to compile all our hard work and finish out strong with the 4Cs. We have already begun to generate a rough draft of the final document and an outline for the pitch deck that will be given to our client at the end of the project.
Over the past 2 weeks we have also been able to obtain a few more interviews. We interviewed an expert in the field, which helped us tremendously in our channel selection. He reinforced our thoughts about which channel to choose, and we plan to delve deeper this week. We also have an interview this coming weekend with a patient that is using a product more synonymous with the product we are trying to market. I’m excited to gain a new perspective and feel that this will build on our market research, allowing us to provide a stronger case for our proposed strategy.
My only hope is that we can continue to focus on completing the project and there are no more personal curve balls thrown our way.
Until next week…
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