Erin and I have been moving full speed ahead with our project on Greater Cincinnati Water Works. At this stage in our project, I find myself getting excited about the potential directions we could take in the re-branding of GCWW. It's easy to get caught up in the potential marketing efforts and visuals of the re-branding, but recognizing there are so many steps we need to take before we can actually get to that point.
As of now, Erin and I have conducted a marketing audit that we've begun to receive responses from, both from residents and from GCWW staff we reached out to. Although we don't have many responses at this point, they are all echoing the same sentiments about the lack of branding and marketing messages currently within the GCWW. We've also created attribute value maps for all three entities we are attacking with this project; residential, commercial, and out-sourcing. It surprised me how much harder it was to pull apart the attributes for a "water delivery service" rather than a specific product offering. We found ourselves in a Starbucks for three hours with post-its all over the place.
This week were are rolling out our Qualtrics survey to residential consumers as well as creating our discussion guides for qualitative interviews with commercial business partners and outsourcing affiliates. So far we feel that we're in a good place with our project and are on a steady pace with activities each week. Fingers crossed that when our client answers our email about how we're doing on a scale of 1-10 she is in line with our feelings as well.
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