Questionnaire completed and sent for review.That is probably the only thing that went well this week.The week has not ended as yet but as I am going on a short trip from Friday, I had to complete a week's worth of work in just 2 days. And hence the title of this post.
Now that my survey questions are done and all I have to do is wait for the feedback from my client, I decided to gauge my focus elsewhere. I thought this would be a good time to start framing a Competitive Matrix for my client. But what I realized was before going any further in the project I must go through the Big Picture again. To be honest, now that I am working with a client and trying to reach specific goals of the client, the Big Picture Framework is making a lot more sense. When I studied it earlier in the Marketing Strategy class I understood the concepts; however the application in real life situations was obviously not that clear. But that is definitely changing. As I am going further in my Capstone the steps of the Big Picture are helping me to formulate a complete and compact strategy for my client. It is clear to me that without this sort of a framework it is really very difficult to develop an appropriate strategy.
Apart from this I have decided to take help from the Influence strategy, Innovation tools, Quanlitive research, Buyer Behaviour and Branding classes that I had taken previously. There are various portions of all these classes that I can use in different parts of my Capstone. So my next task would be to decide which specific portions of these subjects I would be using and to start revising those. I can safely say that Capstone is a true blend of theory and practical field work.
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