Growth in the Forecast

More research this week has left me feeling optimistic for the segment growth of compression within the wearable industry.  It feels even better to know that Juzo could be on the front end of this trend.  While there are definite restraints for compression in the market, the drivers are far outweighing, and forecasted to continue to do so.  However, Juzo must be careful to align with this growth as a lot of it is being driven by new companies emerging within other segments that are being advertised directly to consumers.  Although I understand the reasoning for Juzo and many competitors to rely on doctors and dealer distributors to recommend, measure, and sell the products, I also think that it serves as a weakness to lose control over this process.  Also, emerging generations like to diagnose themselves by conducting their own research.  The US already has the strongest foothold on the industry and now consumers are beginning to learn about compression in lighter segments such as athletic and pain management through television, radio, and billboards.  However, the companies conducting B2C are the newer businesses who don’t have their hands tied to distributors. It is good that as a whole, knowledge of compression is resignating with potential buyers, but Juzo must find a way to ensure they are part of this growth and I believe that the technology segment would be the perfect option.  The forecasted growth for technology wearables in the global market is +40.6% for the next two consecutive years.  A forecast survey rates wearable technology as the #4 most popular device of interest to the consumer market, however, it also remains the most under-developed.  A consumer cannot fully gauge their interest or level of desire when very few products exist today.  The keys to surpassing this is to 1) make the value proposition very clear to the consumer, 2) cross the lines of technological textiles with medical transmitters which is the #1 most sought after wearable segment, and 3) have a strategy ready at hand to make it happen.