My team had to make a tough, but very important, decision this week. For much of February, we have been unsure of our direction, primarily due to alignment issues. After these issues were brought to light with our client this week, we had the choice to continue with the project they originally proposed or start fresh with a new focus.
Both choices had their pros and cons. Staying with the original project would have pleased the client, but the focus was outside the scope of anything we have studied in our marketing coursework. Charting a new course would mean being able to apply concepts we have learned and practiced in other classes, but it also would mean rebooting with a little over two months left in the semester.
I don’t necessarily enjoy making tough decisions like this, but I am becoming more comfortable with decision-making overall. In a field with so much uncertainty, being decisive is crucial. Marketing is never black and white. There’s a decision (or two, or five) to be made at every step of the way, and I don’t want to be paralyzed with doubt each time I have to choose between several alternatives. I think this is something you learn with practice. Capstone is a great place to exercise our decision-making muscles before we have to flex them in our marketing careers.
Ultimately, my team decided to start fresh. We don’t yet know exactly what this will entail, but we have a meeting with our client on Monday. I am certainly nervous about the time element, since we have a smaller window than we anticipated in which to finish our project. At the same time, I’m also pleased that we could realign. Our clients were understanding, and it will be nice to get going once more after weeks of question marks. The project should move more swiftly than at the outset, since we are now well versed in the product and the company. Full steam ahead!
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