This past week, I have been in capstone limbo. My group is not sure of our focus, and I am starting to worry about time. Will we have enough of it once our project scope gets sorted out? Will we be able to provide something of value to our clients? Will we have enough time to complete adequate marketing research when we move into that phase? All of these questions have been rattling around in my brain. Still, I’m confident that, in the coming week, we will find a clear step forward.
In the meantime, our group has decided to wait until we know more to meet again in person. This seemed like the most rational, time efficient course of action, but I don’t like to feel as though no progress is being made. In an effort to combat this feeling, I’ve started to go back through my Social Influence book to re-familiarize myself with the content and concepts. Once everything is sorted out, it looks like we will probably be combining SIT techniques with persuasion strategies in some combination.
So far, capstone has certainly reinforced the adage “work smart, not hard.” Between my job and one other class, it’s important that the time I put into capstone is not spent on superfluous tasks or research. A number of different lenses have been discussed for our project so far: systematic inventive thinking, behavioral economics, and influence strategies.
I’ve only formally studied influence strategies, so I have had to be strategic about how to get myself up to speed on the other topics. Early on in the semester, I read Inside the Box. I knew I would need to apply the book’s principles during capstone, so that seemed like the best use of my time. I’ve been less zealous about studying behavioral economics. It’s still unclear to what extent we will need to apply concepts from this field.
At this point, I think I have enough theory under my belt. Going forward, I want to clarify the project scope and put principles into action. I’m eager to produce tangible progress.
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