As Project Review 2 approaches, we are finishing up our market research. Our survey and interviews gave us good insights and we met today to discuss potential campaign messages. The biggest challenge we face is making the message relevant to college aged males. Our research indicates that people are most attentive when they are shown a shocking visual ad. As such, I think we are going to try to move in that direction.
We have some really good ideas so far, so now it will be a challenge to put them into practice and determine the feasibility of each. We would like to present a few different options based on level of difficulty, so we'll have to determine that in the next week. While I know the truly hard part is over, there is still a lot to do. Once we figure out the feasibility of our ideas, we'll be in good shape to start crafting our report and presentation.
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