I have been completely caught up with the second part of my Capstone. In this part I have to find out the main reasons why students want to volunteer on campus. My client, Advancement and Transition Services, is always looking for student volunteers and hence they wanted me to come up with a message that would encourage more students to volunteer in their programmes. I felt that to go about the research for this part I first have to conduct one on one interviews to know what are the main driving forces behind students wanting to volunteer. For this I have been going around asking various students from different backgrounds about what they feel regarding volunteering. I have spoken to friends as well as friends of friends from different Universities as well. Frankly speaking this research has been quite insightful. People have given me very unique responses about what would inspire them to volunteer on campus. I would have never come up with those on my own.
The next phase of this research will be to launch a survey to know which one reason is the strongest and the most popular. Based on that result I hope to create a message that will resonate with students and would encourage them to volunteer at ATS. To create this message I will for sure use the techniques that I have learnt in the Influence strategy class. I am certain that those techniques will help me come up with an inspiring and persuasive message for the students.
I would also be looking at various platforms where this message could be put up so that it reaches the maximum number of students. For this I will use the techniques that I have learnt in my Innovations class. I am sure that by using those tools I would be able to come up with some really unique ideas.
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