I cannot believe that next week this day I will be giving my final presentation to my clients. It has been an extremely versatile journey for me. From the initial surprise that I will be working alone, to the various stages of the project which were filled with a feeling of nervousness, quest and triumph, I think that the Capstone project was the perfect end to my journey as a MS Marketing student. I could not have asked for a better project to incorporate all the the knowledge and skills that I have gained in all the classes.
Looking back I can say that throughout this project I have involuntarily taken inspiration from so many classes and professors. Lectures that I thought I had forgotten or class room discussions that I thought had slipped my mind, all of that came back to me during various stages of my capstone project.
Marketing is a true blend of creativity and technical skills and my project truly encapsulated this essence. I had to push my boundaries and learn new techniques so that I can gain as much and as relevant data as possible but at the end of it all a creative mind has do the final trick. I understood that a marketer does not only have to understand the behavior of the market but also the true emotions of it. And hence to understand my target group I had to understand what it is like to have a family member that has disabilities. This experience definitely changes you as a person. You start seeing the world differently. You want your loved one to be self reliant but you are excessively protective of them. You become a little skeptical of the world around you. My client has to break all these barriers and reach out to such guardians and it's not an easy job. I hope that with my efforts and the little knowledge that I have gained through my experience in UC I have been able to help them to reach out to people who require Acceptance, Attention and Assistance.
I would like to end my post with the most important thing that I have learnt from my project, and that is Our Society is judged by how our most Vulnerable people are Treated and to reach our full potential we must Integrate people with Different Abilities.
Thank you all.
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