To be honest, the moment I received my project was a disappointment. The organization we got and the expectation or imagination I had were miles apart. Academic Advisory Council for Signage Research and Education (AACSRE), a non-profit organization who’s purpose is to provide independent leadership for the development of new knowledge and educational experiences in order to advance the science, technology, art/advertising, and regulation of signage, specifically on-premise signage. Most of the activities this corporation is doing are pretty strange to me. What I was expecting for the Capstone project should be with a company who has very specific product or at least some more specific services. What AACSRE is doing are more abstract and unfamiliar to me, which should be highly-challengeable.
From our client, the want a comprehensive marketing plan from us. For now, I do not even have a direction for what we should do. My teammate Mariah has some ideas base on the organization’s four buckets of constituents, I am not sure if that would be the best way to do it since I am still doing my research, but I believe that could be a direction of our research.
Overall, I am highly concerned about our project, due to my unfamiliarity with the corporation, the activities they are doing, and the industry they are in. We need to do a lot of research of our client and the industry as well. Even I said this is a disappointment for me, I also believe these challenges might end up with a good results. As a future marketer, my job is not only to market the companies or things I like, I should be able to understand and market all different kinds of categories. Also, working with AACSRE would enable me to understand an industry I never known before.
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