Call for Fire Fighters!

In the past week I spent time connecting with firefighters on various social media platforms. Ross and I felt the need to connect with fire fighters from other departments without any prior knowledge to the Bailout system so that we could understand the value and need of the product among other fire fighters. As such social media was not very helpful. I also joined a fire fighter’s forum online to connect with fire fighters from all around America. A couple of Fire fighters responded back to the post I updated in the forum but I did not get any insights from the brief posts.

On Monday our team also had a status call scheduled with the client. We briefly discussed the charter, the project objectives and deliverable. So far Erik has conveyed that he is happy with the direction in which the project is headed. He mentioned that he is keen on getting insights from marketing research so that the awareness for the product can be increased.

I also feel that the attribute value map that we learned in the class can be very helpful to develop various communication strategies. I am looking forward to work with Ross on the attribute value map this week.

Coming this week, we are hoping to meet Fire Fighters from the other department. We are also going to work on insights from transcribing the interview with Jimmy Adams.