Last week we finalized our survey after testing. There were a couple of changes that were required in the survey and after making them our survey was all set to go. Our survey needs minimum 120 respondents for it to have a reliable analysis. The sample size is somehow making me very nervous. We had a tough time finding fire fighters for our qualitative interview and 120 seems like a very large number currently. We passed on the survey to all the firefighters we interviewed and one of them mentioned that he emailed the survey link to a group of fire fighters in 14 different counties. However, in the past 5 days we have managed to get only 21 responses. The number is worrying me. I also tried to contact a couple of groups on social media groups and registered firefighter forums and a few of them posted the link as well. We might need to think of a different alternative to get a good number of responses.
It is time for us to start putting all the pieces together. Ross and I have been trying to work on several communication strategies to get Bailout EVO successfully marketed. Till now our client has been extremely co-operative and supportive with the work we have done and we are hoping that he is convinced with the final deliverable as well.
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