Work in progress!

This week we worked on analyzing the various similarities and differences from our qualitative interview. We have designed our final survey framework to get the survey tested and ready for final distribution. We are planning on testing the effects of rational messaging versus emotional appeal messaging by manipulating the form of media. We are positive that the survey would get us good data to analyze and conclude our hypothesis and provide a meaningful recommendation to our client.

From our qualitative interview we realized that price could be a major challenge for our client’s product. Through our survey we are also trying to get some input from different fire fighters to arrive upon a good pricing strategy.

While working on the survey we also came to analyze the competitors very closely. Some material needed for the survey lead us to analyze the already existing advertising strategy for a competitor. It did raise a couple of concerns for our client’s products but being a student consultant I am positive we would be able to give relevant feedback for those concerns to our client. The one thing that I instantly remembered after analyzing the competitor’s ads was what Professor Boyd mentioned in the marketing strategy class, “If you are doing what your competitor is doing. You are basically telling them and the consumers that the competitor is right.”

Overall Ross and I are both positive that we would be able to provide interesting insights and recommendations to our client to make Bailout a successful marketing campaign.