This week, Team Behr discussed survey questions with our contact, Lisa, right before half the team (me) departed for a week in California. Lisa said she would provide feedback after discussing with her team.
Two days later, we learned that the feedback from Behr is that we should try to find people in the demographic to interview before finalizing questions. We have one contact who fits the bill ... but can we find at least 5 before our next call?
Drew told us that marketing was filled with variability, and we just experienced it! The request from Behr makes total sense and is in the scope of our project, but it wasn't in our original timeline, at least not as as something that comes before writing questions. Plus, as I've said, this is not a demographic that is easy to find. So we are scrambling a bit to find these interview subjects, because we want to make sure the client is happy.
Luckily for us, in her request that we find some interviews, Lisa included some tips and strategies for finding people to interview, and she said Behr will cover the cost of gift cards to use as incentives. Not only that, but our last class session coincidentally had us working on how to use the resources around us to find our target market. We used the Task Unification portion of Strategic Innovative Thinking to devise a list of ways to find people who fit the bill.
I return from California today, and tomorrow we have three interviews scheduled. If we can get two more, we will succeed in the task set for us by the client. And since one of our SIT ideas was to use this blog to reach out, I'll ask my classmates here: If anyone knows someone who makes money (part-time or full-time) painting houses (interior or exterior), commercial buildings, etc., let us know in the comments.
Recent Comments