As we prepare for the second PR meeting with Drew, we also started preparing our phase 2 report and recommendations. We came up with several promotional messages and sales strategies. We used all the influence strategies to come up with a solid promotional base. It was surprising to see how the application of influence strategies made a significant difference in the ads. Apart from that, we have completed our second research that was specifically targeted to the Tide Pod users only.
We are now working on redesigning the website. The website will also have most of the influence strategies. We look forward to meeting with Drew. Just like the first day of the capstone class, I am equally excited and nervous for the upcoming tasks.
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