Last week, Team Behr submitted our survey that will provide the data to back up the secondary research and qualitative interviews we've done throughout the semester. This was a big milestone for us and an important step toward completing the project, and we were happy that our contact Lisa complimented our hard work and dedication in designing it.
Then, the next day, we got another dose of variability.
Lisa contacted us and said the company we had planned to have run the survey would not be charging $4.95 per response, as estimated. Instead, they were quoting an amount that worked out to $140 per response! (Apparently the targeted responses we are seeking could not be accomplished with a simple screening question, as estimated; the survey company would have to do some additional legwork to find people in the target.)
Behr has been fairly free with gift cards to reward our interview subjects, but a five-figure payout for 300 survey responses was a little more than they had expected. Luckily, they were able to pivot quickly. By the time we had responded saying we would investigate other possibilities for collecting survey responses, they were working industry connections with the same goal in mind. The new plan is to survey subscribers to an industry magazine. This won't give quite the random sample that was initially discussed, but it's an efficient (and hopefully inexpensive) way to find our target.
But that brings us to a new round of ambiguity. With the delay in implementing the survey, will we receive the data in time to analyze it, implement it into our report, and make the presentation in the next three weeks? Time will tell, but time is getting shorter day by day.
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