After meeting with my client I feel that this project could go in so many directions. There isn't really any structure for this project, it seems, except for the fact they want to sell a co-branding experience that seems authentic to the customer. Though this task is not outline clearly, my partner and I have found ourselves coming up with so many different ideas. For now, I am not exactly sure which direction to take this project. We still need to meet with Graters and understand their positioning and how they liked co-branding with Braxton as well, hopefully we get that meeting rolling sometime this week. Then we need to have a meeting next week with the founder and other staff members of Braxton to get a better feel of what exactly they foresee this project heading, hopefully by then we can also give some guided suggestions of where we think we can make an impact in their business. As of right now I feel fine about the project and I find myself getting excited to work on the capstone. My only concern would be to take on to many different avenues and not delivering successfully on all of them, since I have never worked on a big scale project before and one where you sort of get to pick the direction; I find myself picking to many different directions. I might need to talk to Drew about how to narrow my focus for the project but still pick one that has the most substantial impact for Braxton.
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