After finally talking to someone else at Braxton I feel that we are moving in a better direction. My fear of that they didn't know we were working with them was confirmed but that also allowed us to ask a lot of questions. He provided us with data stuff and directions that we could move in for the project. Anyways, we are basically starting over in week 7 I think we will still get this done on time. Since we at least now know the direction that is a betterment for the project. I wish we could have linked up with people at Braxton earlier but we still almost have a couple of months to put this project together.
I have moved forward with putting a lot of thought into the coffee part of their brewery. I think there is a lot of potential there and they haven't really explore any of it since they have been working on the beer end so much. I am keeping to their message of being innovative and their co-branding theme they have been working. I know that they will be thrill with these new ideas, we just need to start collecting research on these ideas to support these messages.
As for the beer end, I think we have come up with a few new ideas but I will need to meet with David to see if we can do anything more exciting with that. David seems to be more interested in this end, which is great because I have felt a little lost with working on this end.
At least for now we finally have a direction and I know it is one in which we are not just guessing in the dark at what they want for the project. I like that Braxton likes to think big, so as long as we can deliver on that end I think we will meet what they are looking for. Now I just need to go over marketing notes and skills and see how I can cooperate them into the project.
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