Looking forward to our meeting with Drew on Wednesday! Getting insightful data coming in on craft beer overall and Braxton's offerings in particular. I held a taste test with colleagues on 7/14 that went very well and showed interesting trends. We also put the coffee survey into the field yesterday. As I've become more familiar with Qualtrics, it's becoming a fun tool. The next build I'll pursue is to interview and survey craft-beer-rejectors to sharpen understanding of trial barriers other than price or flavors that are "too strong". These will then be incorporated into the segmentation model and enable richer personas. I'm also looking forward to adding in some learning on this project while I'm in Portland, OR next week for work. Timing for being away all of next week isn't exactly optimal as we head into crunch time distilling our findings into digestible outputs for the report & presentation, but this is to be expected in real-life.
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