Last week, I was able to finally begin doing some work on my capstone project. In the beginning of the week, I finalized my charter for the project. My client runs several different diversity training programs, and has recently developed a new type of diversity training. I had hoped to show it to my client before submitting the draft, but unfortunately I was sick and had to cancel our meeting.
I feel confident that I am clear in what needs to be delivered to my client. My first planned deliverable will be a landscape assessment to understand programs offered by my clients competition. I need to find out if my client is the first to offer this specialized service, or if there are similar services on the market. Next, I plan to find out the benefits her diversity training can provide to businesses by searching scholarly articles to see if studies have been conducted that can offer proof that her method works. My client will be able to use the evidence to entice and attract new customers. Finally, I will be developing a persona for my client so she will be able to understand who would be interested in her new service offering.
Next week, I plan on researching diversity programs that are currently being offered by independent councilors. I am a little unsure as to how I will find competitors, but I think will start on linkedIn or just doing google searches. Soon after, I will begin searching for evidence that this training is beneficial. I plan on using the UC library's database to find and read scholarly articles which will hopefully give me the answers I need. Finally, I will work on the persona. I already have an idea of businesses that would be interested in my client's program, so this part should be simple. I look forward to continuing my work over the coming weeks.
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