Learning the Terms

This marks the start of week 3 of the MS Capstone class. Making the class about 20% of the way done and it still feels like there is a lot to do. After the initial client meeting, I became aware of a new problem that I will have to tackle this week. I am working on a project for webFeat Complete, a e-Marketing and Web Design company, with my partner, Tessa Ward. On a phone call with the CEO, she brought up how there are some language barriers with potential clients. As a client asks for more from webFEAT, the technicalities of the processes increases and some clients may not understand the value they are getting from the service. I then realized that I could fall victim to something similar. I may not be able to understand the service and the value that it generates.

 

This week is going to be focused on educating myself so that I can have more effective discussions with webFEAT and I can better understand how the service works. It's additionally beneficial that SEO, PPC, and Social Media management are good skills to develop as the marketing landscape continues to change. I feel like right now is a lot of research, ideation, and evaluation. It's getting me a little worried, wondering if we're spending time efficiently, but I believe that created a strong foundation will lead to better future success.