Digital Farming

Each week, I dive further into what was once an unfamiliar topic. To exemplify, I continually gain knowledge about what digital farming is and the future of the industry. Because I am not entirely positive what the outcome of my project will be yet, this helps me to somewhat progress in my project.

I have been researching more about digital farming and the Bayer CropScience brand. I feel like it is important to know where the company is at so I can help market to where they plan to go in the future. To exemplify, in November, Bayer launched its digital farming solutions under the name xarvio. The objective of xarvio is “to improve farming – for the farmers and for the environment.” I think this statement will be keenly important as my project continues because it demonstrates a responsibility to both people and the world we live in. Digital farming can revolutionize agriculture and make farming more precise, efficient, and sustainable, which could have a great impact on the world in which we live. I plan to highlight this throughout my Capstone because of the importance and scalability it contains. 

While information about digital farming will be critical, I am planning on receiving a more concrete direction of where my project is going this week and I am excited for the possibilities that lie ahead. I plan to communicate with my contact at Barefoot Proximity on a more frequent basis once I have clarity for my project and look forward to strengthening that relationship.