Full Steam Ahead

Trevor and I had our review with Drew and our client meeting this week. The comparative feedback from the two meetings was interesting. Drew felt I was jumping the gun by discussing a few solution ideas that I had, while our client was ecstatic to hear about my connection and the possible recommendations. We have also been working on our deliverables. Trevor is tackling the qualitative and quantitative aspects of Customer Market Research, while I’m preparing the Competitive Matrix. Working on this could possibly be a tad difficult due to the fact that our client’s major competitors are privately own businesses. I will have to speak directly to the owners to retrieve the information. I do not have the luxury of pulling facts from the internet. On the other hand, I was pleasantly surprised when one of the competitors called me back immediately and freely divulged his information. Then a second one asked me to call him back on Monday. I will follow up with the others as well. Our client was thrilled to hear about the competitive matrix. Having this information will give him a clear picture of what he’s up against. I know we still have a lot of hard work ahead of us, but receiving the feedback from Drew and our client gave me an extra boost of confidence to forge ahead.