Research

It was a week of primary researches. I conducted few interviews over the phones for the PCAs in California and thanks to LinkedIn for getting me in touch with them. The majority of the PCAs were very supportive in this regards. Also I'm working on an appendix of the interview to seek more insights about the products Dynamic variables and thanks to Professor Boyd as he helped me in constructing the interview script. My goal is to conduct 25-30 interviews within the coming 2 weeks to examine the awareness impacts on decision making process (Buyer behavior). Its not only the promotion that can raise the awareness as  universities  researches play an important role in the awareness issue. PCAs as buyers seek scientific facts before they take decision. Also it depends on the products we are buying ,a product like impulse goods doesn't need a promotion of scientific facts to convince the buyers ,hence the principle of purgation is required. Moreover, for  chemical products things are different, and researches by universities(authority principle) is highly required.

My project is about retrieving knowledge from Marketing research, marketing strategy, e-marketing strategy ,digital marketing and innovation tools courses. The base is the interviews and primary information and insights retrieved from those interviews.

This week I will continue  working on the research methods and will focus more on the Dynamic variables of the products. It was frustrating in the beginning  on how to get the contacts and how to approach the targeted PCAs. Communication skills is very important in marketing research. Im sure that the information I will learn from the  course I'm taking in March( Marketing Analytic) will have a significant contribution to my capstone project.

This is real world case and it is the base of Marketing.The Capstone project is filling the knowing-doing gap.