The countdown has started , few weeks and I will be done with the presentation, I hope for myself and all my classmates the best of luck
Both the Primary and Secondary researches have been done, I was putting all the personas pieces together and the Final persona requested will be finished end of this week. Actually the primary researches helps the researchers to build a know-how skills about an industry. WhenI was assigned a Pest Control management, I have no idea what this industry has in it, but after 2 months of researches , I came up with so many ideas that help the marketers .
I will present my final project to the client after 4 weeks from nows, so I'm very excited to share what I have learned so far from both the school (UC) and from the researches I conducted. It was hard for me to reach the PCAs in California some of them asked for cash, others couldn't attend because of conflict of interest with their work, So the distance factor plays an important role in the primary research especially when the client has no budget for this task.
Starting writing my final drafts and compiling the information will not be an easy task especially I'm working alone on this project but 4 weeks from now will give me a good time for a good report and an great presentation, also will give myself few days before the due date to practice on the presentation and to be ready for any questioned the client might ask.
Finally, I think the marketing analytic class I'm taking this week will add some knowledge to the presentation the final report as part of competitive matrix and analysis , the marketing analytics insights are required especially if you want your client to go from the red to the blue ocean strategy.
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