Last Blog Post!

I cannot believe this is my last blog post! This semester has flown by and it leaves me nervous, yet excited for the future. This week will be a busy one for my project. I have a discussion with Drew tomorrow to review my whitespace adjacency analysis. In addition, I finally have three interview leads to reach out to this week! Moreover, I will be working on my final presentation, which is scheduled for 4/20 and I will also be working on my accompanying paper.

This project was interesting and challenging for me in ways I was not expecting. Because I had no prior knowledge of digital farming I really had to start from square one researching the topic. Furthermore, throughout the semester I have worked on diverse components including a current big picture analysis, a core competency analysis, an attribute value map, a dream catalog, a competitive matrix, and a white space adjacency analysis, which all contribute to my analysis, findings, conclusions and recommendations. Altogether, as I begin to wrap up my project it is gratifying to see how far I have come and it makes me hopeful for my marketing endeavors in the future.