June 18, 2018

BP 6

Last week was a very busy week in the world of capstone.  Jake and I put together an extensive competitive analysis and positioning map for our client.  We compared the brewery to several popular local breweries and several nationally known breweries.  We found that some of the things our client is doing at the brewery are right on par with the competitors, but he needs to improve social media and the website in order to keep up.  We will be meeting with him this week to discuss our findings, and we will be starting on our next big deliverable-consumer research! 

Laura Hay
By Laura Hay
Jun 18, 2018 12:11:36 PM

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Week 6 Review I believe at the end of the project, we will look back at this week as being one of the most beneficial to our project. We have finished the qualitative side of our research and are beginning to form the big picture outlook for our client. We have also obtained some information that will help us make recommendations on materials our client needs prepared in order to break into their desired market. I believe a thorough review of this information will help form the foundation of our consulting recommendations to our client at the end of next month. We also...
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BP 6 This week was the most rewarding week for Laura and I so far. We have completed our first deliverable which involved developing an in-depth competitive analysis as well as a positioning map. We performed research on Westside Brewing's competitors such as local and national breweries. We will have our third in-person meeting this Wednesday with our client and we will be presenting our findings. Laura and I have created a presentation that includes all of the research and recommendations we have developed so far. Our next deliverable will be to conduct consumer research by developing surveys and better understanding what...

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