July 23, 2018

Tick. Tock.

Last week, Jake and I started putting together our final presentation.  We realized, from our customer market research, that WSB is a true pillar of hope for the west side community.  People admire the company for cleaning up an old building and investing in the west side community.  They have been given so much credit and support for this, so we have decided to push them further into a community involvement role.  West siders can be fiercely loyal to their community, so if WSB truly leans into a societal marketing strategy, they can grow their business.  We are set to give our final presentation on Wednesday, as long as Drew approves.  I am really proud of the work Jake and I have done so far. 

Laura Hay
By Laura Hay
Jul 23, 2018 9:23:45 AM

The comments to this entry are closed.

NEXT POST
Week 11 Paul and I had a meeting with Drew this week to catch him up on our Big Picture Analysis. During that process, we discussed some of the challenges that an entrepreneur may run into when starting a business, and what our roles are as an outside marketing agency. It sounded like we were on the right track, but there may need to be some things we need to clear up with our project sponsor before our final presentation. Which goes to show how important it is to not only keep your sponsor updated with progress, but also to run the...
PREVIOUS POST
Week Eleven Last week I had an unpleasant review with Drew. After taking in his feedback and reviewing the deck I'd showed him, I realized that I am still doing something that has plagued me both in school and in my career—I fail to put everything in my head down on paper in my first pass. Drew preaches that brevity is a virtue but in my case sometimes it is my weakness. I tend to partially express things, I question the relevance of pieces of information until I'm barely communicating my point. I also don't always work linearly. Sometimes that works, but...

UC Marketing Capstone

The Typepad Team

Search

Recent Comments