July 9, 2018

week 9

The end of the semester feels like it is not far away from here, and the deadline of this project is approaching faster and faster.

During this week, I have almost completed my deliverables, including the current competitors and potential clients name lists, and modified promotion strategies luckily.

It is not easy for me, because I need to finish collecting, gathering and compiling all the information by myself, and I used some of the marketing metrics to evaluate the company and its competitors. this week and the week after I will start working on finalizing the reports and presentations. It will be a hard assignment to analyze the outcomes from the information and data collected before.

However, I feel positive about the direction my project is going and I hope to make it even better in the upcoming weeks. Keep moving!

Fei Fei Feng
By Fei Fei Feng
Jul 9, 2018 12:09:21 AM | MS Marketing Program

The comments to this entry are closed.

NEXT POST
Week 9 This week was not as productive for me as I would have liked. Paul had a chance to call a hospital network, that could act as a great partnership for Dr. Maggie.. In the meantime I had started looking more at the Big Picture Framework and where Dr. Maggie's services fit into it. It was pretty easy to see that she needs to earn share, with a focus on acquisition, because her product is so new to the market and she doesn't have existing customers. At the same time, even though her product works differently that existing products, the same...
PREVIOUS POST
Week 9 This week has been a progressive week. Since our project took a slight bit of a turn we've gotten our brands identity in place and now on the process of developing our Brand Book and putting our presentation together. We've talked with our client and gotten a better understanding of what the brand should look like. We've looked out into the market to see the mission statements/ brand promises our competitors are making and have created one of our one. The core values and brand drivers all align with this promise and I feel good about what we've come up...

UC Marketing Capstone

The Typepad Team

Search

Recent Comments