This week has been a progressive week. Since our project took a slight bit of a turn we've gotten our brands identity in place and now on the process of developing our Brand Book and putting our presentation together. We've talked with our client and gotten a better understanding of what the brand should look like. We've looked out into the market to see the mission statements/ brand promises our competitors are making and have created one of our one. The core values and brand drivers all align with this promise and I feel good about what we've come up with so far. Joey and I have gotten in touch with a graphic designer who does brand development to help with the designing of logos for the brand. Communication has been good so far. We're now looking to put this book together to give our client an identity for the company. Time is running fast and we're now in the home stretch of the project. Looking forward to putting it all together and seeing what we can come up with
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