We're making progress learning from stakeholders outside the Braxton organization. I made good contacts with Cincy Brew Bus and Craft Connection (the 2 leading brewery tour operators in the area), as well as Night Shift Limousine, which also considers brewery tours a key component of their business. I scheduled a meeting for Natalie and I to meet & interview the owner of Cincy Brew Bus tomorrow, which we're excited about!
We have a meeting with Braxton on Tuesday at the taproom. Unfortunately, it is only our 2nd meeting with them, so we need to be pointed about what our needs are and how we will use what we ask for to deliver value to Braxton, as well as the fact that it will be very difficult to deliver for them without more engagement than we've had so far.
I also visited Braxton Labs, their experimental brewery that just opened about 2 weeks ago in the back of the Party Source in Newport, KY. I was able to chat with 3 of the customers about the local brewery scene in general, and the Braxton/Graeter's Black Raspberry Chocolate Chip collaboration. They were excited to see the expansion, and very receptive to the "Labs" concept of testing new styles and recipes. The location in the Party Source was an advantage as well, with the variety/experimental concept a natural complement to the unrivaled variety offered by Party Source. Abundant parking was noted as an advantage compared to several other local breweries.
As far as Black Raspberry Chocolate Chip beer was concerned, 2 of the 3 people said they had been excited about it then let down that it "didn't live up to the hype". The 3rd person, who was not from the area, hadn't heard of it.
So, I'm excited for the week ahead, the insights it will bring, and driving alignment.
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